Our Mission
Customer focus
We make the difference: Combining all forces for the success of our customers. Trust, transparency, and honesty are keys and basis for mutual growth.
Operational excellence
We work end-2-end: From design, product development, purchasing, logistics to after-sales service. We combine know-how and decades of experience along the entire value chain.
Sustainability
We care: Sustainability and social compliance are not just empty phrases for us, but are lived every day in dealing with customers and producers. We are committed and confront ourselves with the global challenges to make a difference.
Innovation
We lead the way: Innovative raw materials, new production processes or trend-setting designs. We are constantly curious and therefore market leader for innovations in the home textile industry.
1981
Founding of Belotex (Lomotex today)
1982-1990
1982-1990
Building business relationships with leading retailers and discounters in Germany
1988
1988
Opening of own sourcing office in Turkey
1990-2000
1990-2000
Continuous business growth and diversification of the customer portfolio
2002-2006
2002-2006
Opening of own sourcing offices in China, Bangladesh, India and Pakistan
2007-2018
2007-2018
Successful expansion of our product range
2018-Heute
2018-Heute
Continuous growth and focus on internationalisation of business
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1981
Founding of Belotex (Lomotex today)
-
![]()
1982-1990
Building business relationships with leading retailers and discounters in Germany -
![]()
1988
Opening of own sourcing office in Turkey -
![]()
1990-2000
Continuous business growth and diversification of the customer portfolio -
![]()
2002-2006
Opening of own sourcing offices in China, Bangladesh, India and Pakistan -
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2007-2018
Successful expansion of our product range
-
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2018-today
Focus on sustainability
Focus on sustainability
Sustainability plays a major role in our global world. Our goal is the overall sustainable production of home textiles matching highest standards. When selecting our production partners sustainability and social compliance are key requirements.
Sourcing offices and producing countries
Turkey
Foundation: 1988
Function: Sourcing and quality management
For 25 years, our local employees have been supporting the manufacturing processes at our long-standing production partners. The proximity to our producers is a significant success factor for the high quality of our goods. Turkey has been a reliable partner for the production of high-quality cotton products for decades. The country is characterized by short delivery times and flexible production volumes.
Pakistan
Foundation: 2005
Function: Sourcing and quality management
The country's primary economy is the export of textiles. As one of the largest manufacturers in the world, Pakistan has modern factories with state-of-the-art production facilities. For the variety of products and increasing number of orders, we have a large team on site. Our team is divided into specialists for bed linen, fitted sheets and terry towels.
India
Foundation: 2003
Function: Sourcing and quality management
Cotton cultivation has shaped India for thousands of years. Besides the production of kitchen cloths and bed linen, India is a valuable partner in the production of blankets and carpets.
China
Foundation: 2002 und 2004
Function: Sourcing and quality management
Our employees in Hong Kong manage all commercial processes on a daily basis. Especially the large number of shipping ports require special care in the management of the logistics processes.
In Shanguy we have a team of textile experts that take care of all quality matters.
We can reach the locations of our producers shortly and ensure keeping highest standards.
China offers cost effective products in a wide variety of materials. Beside cotton, Chinese producers are experts in the production of all kinds of polyester goods.
Bangladesch
Gründung: 2006
Function: Sourcing and quality management
Our vertical manufacturing partners are specialized in the production of large volume orders.
To ensure the continuous high quality of the products, it is necessary to have our own employees on site in the production facilities on daily basis.
Egypt
Foundation: 2010
Function: Sourcing and quality management
The quality of Egyptian cotton is known worldwide. Customers benefit from short delivery routes and the cost-effective production.
Germany
Headquarters
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Turkey
Foundation: 1988
Function: Sourcing and quality management
For 25 years, our local employees have been supporting the manufacturing processes at our long-standing production partners. The proximity to our producers is a significant success factor for the high quality of our goods. Turkey has been a reliable partner for the production of high-quality cotton products for decades. The country is characterized by short delivery times and flexible production volumes. -
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Pakistan
Foundation: 2005
Function: Sourcing and quality management
The country's primary economy is the export of textiles. As one of the largest manufacturers in the world, Pakistan has modern factories with state-of-the-art production facilities. For the variety of products and increasing number of orders, we have a large team on site. Our team is divided into specialists for bed linen, fitted sheets and terry towels. -
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India
Foundation: 2003
Function: Sourcing and quality management
Cotton cultivation has shaped India for thousands of years. Besides the production of kitchen cloths and bed linen, India is a valuable partner in the production of blankets and carpets. -
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China
Foundation: 2002 und 2004
Function: Sourcing and quality management
Our employees in Hong Kong manage all commercial processes on a daily basis. Especially the large number of shipping ports require special care in the management of the logistics processes. In Shanguy we have a team of textile experts that take care of all quality matters. We can reach the locations of our producers shortly and ensure keeping highest standards. China offers cost effective products in a wide variety of materials. Beside cotton, Chinese producers are experts in the production of all kinds of polyester goods. -
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Bangladesch
Gründung: 2006
Function: Sourcing and quality management
Our vertical manufacturing partners are specialized in the production of large volume orders. To ensure the continuous high quality of the products, it is necessary to have our own employees on site in the production facilities on daily basis. -
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Egypt
Foundation: 2010
Function: Sourcing and quality management
The quality of Egyptian cotton is known worldwide. Customers benefit from short delivery routes and the cost-effective production. -
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Germany
Headquarters
